Light & Wonder Simplifying New Market Entry for Studio Partners
Caitlin Stuart Banks from Light & Wonder Spark (formerly Playzido) and Steve Mayes from Light & Wonder Power joined our exclusive partner Dreamspin Studios and Casino Beats to discuss the role of aggregators and the challenges studios face when entering new markets.
Banks highlighted how the Light & Wonder model supports game studios in navigating global gaming markets. “Studios want their resources focused on building great products and great content; that’s what’s exciting for any studio,” Banks explained.
We simplify the complexity of entering a new market so that as a game provider, you don’t need to worry about that.
Mayes emphasized the benefits of tapping into L&W’s vast localized knowledge, stating, “We’ve got people localizing all of these different markets. We’ve got people with relationships with regulators. These are big teams that we’ve built up over the years, all game providers on our platform, can tap into that.”
He continued, “We work with many game providers who get the same access. We have dedicated teams purely focused on expanding game providers into markets across all the different regions. That’s ultimately what we’re here to do.”
Summing up the approach, Mayes added, “We simplify the complexity of entering a new market so that as a game provider, you don’t need to worry about that. You can get the information from Light & Wonder and gain fast access to these markets and operators.”