US Players are Loving Omni-Cross-Channel Play – Here’s Why
Caitlin 
In the fast-paced world of online casinos, player preferences are constantly evolving. One of the biggest trends right now? Omni-channel play, where players seamlessly transition between devices, platforms, and even land-based casinos. According to a recent interview with Rob Procter from Light & Wonder, US online casino players are increasingly gravitating toward this integrated experience—and the reasons are clear.
With the rise of mobile gaming, players expect convenience, flexibility, and continuous engagement across various touchpoints, whether they’re playing on their desktop, mobile phone, or at a physical casino location. The interview sheds light on how this cross-channel experience is not only enhancing user satisfaction but also driving the growth of online casinos in the US.
What’s the future of omni-channel gaming? How are casinos leveraging this trend to create more personalized, rewarding experiences for players?
Get a sneak peek into the growing role of omni-channel play in the online casino industry and what it means for both players and operators.